I have zero interest in becoming an analyst just as I have zero interest in working in the games industry. My goal has always been entrepreneurial. I needed to examine a company to see how massive profits and great success can be obtained. I chose Nintendo since there wasn’t much written about them. My research began in 2005 right when the DS began to skyrocket. In 2006, there was the Wiikly articles (I only had one week between each article, remember). After Wiikly, I felt Wii should be explored more. I wanted to focus on three areas:

-Blue Ocean (expansion of markets)

-Disruption (changing of markets)

-Ludology (nature of the games)

Writing about subjects to teach is the best way to learn about them. After Wiikly, I wasn’t constrained to a one week then publish mentality. So the ‘Blue Ocean’ articles ended up long and tried to be more, ahh, play-like. I am sick how every game site and article all use the same formula and write the same way. Why not something a little different? With the Disruption articles, they are clearly leaning more toward an academic bent with applying more and more sources. Then there will be the Ludology articles which everyone will think I am crazy. I’ve noticed that most Ludology discussion revolves around being ’scientific’, very ‘dry’, using psychology and sociology, and speaking more in abstractions. Imagine the opposite of that, and that will be how the Ludology articles will be written.

And once my Ludology articles are written, I will retire. I will have said everything I’ve ever wanted to about the games industry. When I walk away, I will have become an expert in several business strategies where, before, I was completely ignorant.

How much content is coming? I’m estimating around 500 more pages of content at the very least spread out over the next couple of years. The Disruption articles still need to be completed and there are five left. ‘Avalanche’ is already being worked on and ‘It’s Called Disruption, Mr. Hardcore’ will be a hoot. The articles about Sony and Microsoft will literally write themselves after E3. The big challenge will be the last article where Nintendo has to literally destroy the Wii before the Wii collapses Nintendo.

For Ludology, there are around five ‘main’ articles with several smaller ones. I still haven’t decided whether to put the smaller articles in ‘Casual Articles’ or ‘Ludology’ yet. The main Ludology articles (been working on the first one for a while now) will be ‘beautiful’. You’ll forget you’re reading an article on a crappy website. If you like the witty dialog of “New World” and the splendor of the stage in “Washing the Hardcore Away”, you’ll really like the ‘Ludology’. Why am I spending so much time writing it? I don’t know. This will be the last time in my life I’ll be involved in gaming in my life so I might as well make it count.

I have discovered in my email account a page of unanswered emails! Alas! This, I do apologize to everyone as I promise to reply to each and every one. The experiments with the comment system should hopefully ease the pressure so I do not get hundreds of emails all at once again. I’m declaring the comment experiment successful and closing the comments on the two previous posts.

I’ll be gone until E3. Have fun.

But one last thing, Christensen doesn’t write all his disruption books. For the later ones, such as “Seeing What’s Next”, he has several former students write with him. Christensen is very metaphor based where these co-authors are less so. The main ‘heir’ to the disruption would be Scott D. Anthony who is almost always the co-author to everything Christensen writes these days.

We already know the Blue Ocean guys are excitedly watching the Wii. But what about the disruption guys? Watch Scott D. Anthony talk about the Wii in the new video I put up on the “Disruption Chronicles” page. Check it out!