Hi, Malstrom! What do you think of this analysis?
“Although a price cut is expected in the short term for the Wii, there will likely remain considerable scope for additional price cuts which will help extend the shelf life of the console well beyond what Nintendo has historically achieved with its TV consoles. This price cutting potential [of Wii] will likely be realised over at least three years and quite possibly longer obviating the need for an early introduction of a new console. However, Nintendo may elect to move to a dual product strategy with overlapping TV consoles (as Sony does) targeting different demographic and geographic markets. If it does go down that route then 2011 would appear a reasonable target for a new platform launch.” – games industry analyst Nick Gibson from Games Investor Consulting
I like this idea. Nintendo would continue to target de new market with controls and games but, at the same time, would have a system that will appeal to the more core market.
The Core Market has nothing to do with demographics. Nintendo doesn’t sell systems to demographics anyway.
I wish analysts would stop their wet dream of Nintendo putting out a Wii 2 and correctly analyze the past and present before they go to the future. Nintendo has seriously stumbled. They will be far more conservative. They would be completely mad to put out new hardware anytime soon. Not even Microsoft intends to put out a new system in the near future.
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