I know Facebook’s mission is to remove anonymity from the Internet (which is reason enough for me to hate it).
The reason why you see all this social media being jammed into everything has nothing to do with market demand. It has everything to do with marketing. Marketers are hot to trot about facebook and twitter. They see social media as a fantastic way to market. Most importantly, they are trying to turn YOU into their unknown marketer.
Here is an example. Before Diablo 3 came out, they had a talent calculator. Of course, such a thing was worthless since no one could know how the abilities actually were until they were played in the game. At the bottom of the calculator was a link to post your talent calculator on your Facebook page. Blizzard wanted you to excitedly make a talent build and then place it on your Facebook page to share to your friends. You were Blizzard’s pawn to get other people excited about Diablo 3. It is so ridiculous that every news page today has a ‘Share on your Facebook page’ or ‘Twitter us to your friends’.
Of course, Nintendo wants their Wii U connected to every smartphone, Facebook, Myspace, Mybutt, and every other social media. They see it as free viral marketing by yourself when you talk to people from your Wii U.
I’d like to punish companies that do this by turning social media against them. When they have a link to share on facebook, share it but only do so in the negative light. If we can make social media more painful for companies to use, they will stop using it.
Mii-verse is, of course, another pipeline for Nintendo marketing. However, it is a walled approach to keep out competitor marketers. On your usual gaming message forum that is swarming with viral marketers, much of the legitimate feedback to gaming gets mixed in with viral marketers.
Mii-verse is more of an attack against competitors’ viral marketers. When a new Nintendo game comes out, viral marketers (except the Nintendo kinds) won’t be present on Mii-verse. In the gaming forum, the Nintendo game will be ripped to shreds by the viral marketers. Nintendo sees Mii-verse as solving many problems.
I would love to be a fly on the wall when Nintendo realizes that the ‘ripping to shreds’ will come mostly from Nintendo fans and not from the competitors’ viral marketers. Viral marketers don’t have the passion to hate. Nintendo fans do. Mii-verse could be ten times worse than the typical gaming message forum.