Here’s a Reggie interview for your dissection, Master Malstrom. I
don’t know if you’ve seen it yet but several quotes jumped out at me:
“[Nintendo has] always been an entertainment company…Because in the
end the time that consumer spends in any form of entertainment that’s
not on our device is a missed opportunity for us.”
Okay, so in the PAST (like with the Wii and DS) Nintendo’s philosophy
was “we need to compete against other entertainment forms because if
you aren’t playing a game on your Wii or DS, then we’ve failed you”.
Now, they’re simply content to have you using their CONSOLE, whether
it is to play games or dink around on Facebook.
“it [speaking about Nintendo hardware] just highlights the way we
think about hardware development is we envision scenarios, we envision
what can be done technically, that the current system doesn’t do and
then we build it into that new device”
Here we go with Nintendo’s “hardware integration genius” ego trip.
Instead of thinking “how can we make new, fun, engaging games?”
Nintendo is focusing on envisioning scenarios and technology. Gee
golly, I’m so glad Nintendo is blessing us with its vision!
“[how will Miiverse compete with Facebook and Twitter?] We believe
we’re going to get traction with Miiverse because it’s going to be
dedicated to your gaming friends and your gaming community.”
THIS one really irks me. Throughout the entire conversation, it’s all
about technology, all about the hardware, all about the TV streaming,
all about the “entertainment”. And what has Nintendo dedicated their
time and attention towards when it comes to gaming? Oh, they’ve made a
Miiverse that is focused on games, so…it’s gaming related.
“[How is the WiiU going to compete this holiday with tablets?] So the
first step is really making sure that the consumer understands what is
the entire proposition. The second step is making the consumer
understand all of these great experiences that they can get that
they’re not going to be able to get on a tablet,”
OH WOW. Two sentences in a row that begin with “making sure the
consumer understands”. This speaks for itself.
Anyway, there are plenty of other gems in there. Have a great week.
How did that approach work for Nintendo on the 3DS? Remember when Nintendo got excited in thinking people would want to watch 3d movies on their 3DS because 3DS is the only 3d movie device out there that doesn’t use glasses?
What makes me so angry is that Nintendo has a warchest of games with their old library. They could, and should, unleash them on the world (not this trickle stuff that is the Virtual Console). Bizarrely, they have no hesitation in unleashing Twitter, Facebook, MySpace, and other crap all at once. They won’t even ‘trickle’ that!
I actually think Nintendo doesn’t understand why the Wii or DS were successful and think very lowly of the consumers. They think the social ‘integration’ will be a hit with these consumers. How wrong they are. These people can get facebook, twitter, and ‘social integration’ on any device. It adds ZERO value adding it to the game console. What people want the game console to do is games. The ‘social media’ crap places Nintendo into the ‘Red Ocean’ with smartphones, tablets, and PCs which is not where Nintendo wants to be.
Nintendo actually thought the included software on the 3DS would make it a ‘huge hit’. They are so underestimating the Expanded Audience.
Reader, have you heard the excitement for Nintendo Land? I haven’t. It’s like no one is talking about it. With Wii Sports, even the hardcore who hated it definitely would say how unique it was. Many people wanted to give it a try. Nintendo Land? Yawn.