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The topic of ‘moving upmarket’ has proven popular among gamers anxious for little Wii to move up. This is a link to a Clayton Christensen video talking about moving upmarket. He uses the steel industry as his example and even mentions asymmetries of motivation.
One thing of note is that the minimill disruption was a low cost disruption, not a new market disruption. This is why when the integrated mills fled, the prices plunged and the steel products became a commodity. Nintendo is not using a low cost disruption, at least not as the only type. Nintendo’s use of Blue Ocean Strategy protects its prices and keeps its value levels high to avoid a similiar crunch.
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