Posted by: seanmalstrom | June 16, 2009

How to market New Super Mario Brothers Wii

This video is filled with awesome (tournament starts at 3:00). It matches all the requirements for a current Nintendo commercial:

-Mario Brothers gameplay matches NSMB Wii.
-Young, cute girls are shown playing in a ‘tournament’. Girls actually do love 2d Mario. Guys love 2d Mario as well but they also like the cute girls, so both males and females will be watching with interest.
-The faces of the players are shown in real time with the game. They are laughing and smiling all the time.
-Since NSMB Wii isn’t showing off motion controls, no point in showing people sitting there pressing buttons. The zoom in on the face is perfect.

Imagine a real life NSMB Wii tournament like this. With young women, of course.

One thing about the Xbox 360 and PlayStation 3 games, as well as many Wii games such as Metroid, you never see girls playing them. Something like this would raise attention. Heck, it makes me want to play that 25 year old Mario Brothers game again!

(Although, it could just be that I like the video because of the unique combination of 8-bit 2d Mario, super cute Japanese school girls, and tons of Japanese that I cannot understand all, together, have a hypnotizing effect. But you have to admit that the tournament screen, with the flames, is hilarious.)


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