Here is the second part of the video.
Watch it for amusement. No talk about customers (except for acknowledging that games can’t require tons of hours to play). Tons of excitement about ‘digital distribution’ and ‘developers with their OMG vision’ are the future.
One hilarious part of the video was someone in there saying that ‘analysts say the video game industry will bounce right out of the recession’ and all. The theme of this generation is that the analysts have wildly been off. I wouldn’t be citing them for anything nowadays.
Someone made the comment of the American car industry going bad. The American car industry was a classic Christensen example of disruption from Asian car companies.
Pachter made the comparison of gaming to the film industry and with stars asking for more money that bankrupt the film studios. Earlier in the twentieth century, another classic Christensen disruption example would be television disrupting the movie industry. The movie industry, which was controlled by very few, was torn down and was remade.
Reggie Fils-Aime, himself, compared the film industry to the games industry in his pre-Wii column in BrandWeek magazine. The NOA President had a very different take than Pachter, of course, and blamed the film industry’s reliance on ‘special effects’.
Ever since the DS came out, five years ago (Good God, it has been that long?), the Expanded Market is always questioned about its sustainability. Even today, it is still questioned that it is still a ‘fad’ and about to go away, so Nintendo is doomed (for Nintendo is always doomed, even as market leader).
People ask the question that has its obvious answer of: “Will video-games die?” Of course not. And a parade of ‘experts’ emerge that tell us gaming will still be around.
But what we never see are articles or videos, like above, that question whether the Core Market will survive… at least at its current levels. If we have a bazillion articles about wondering whether Expanded Gaming is sustainable, why not have some on whether Core Gaming is sustainable?