Posted by: seanmalstrom | March 26, 2010

Email: How is the 3DS disruptive?

He says you have contradicted yourself by saying months ago that 3DTVs displays aren’t going to change anything in gaming and added that you quoted Sony was “still pursuing sustaining innovations” by doing that and now you say Nintendo 3DS is disruptive and a good thing for Nintendo.

But I suspect (if I have understood it right) that what you defend is the idea that 3D reality displays won’t change anything on graphics  and images, and on things people can’t “touch”. Am I right?

Will the N3DS be good because these 3D effects on the screens could change the gameplay and how people will interact with the games? Was that what you meant?

What the emailer is referring to is some nonsense one of my parody websites have put forth. My website has been so influential and successful that viral marketers keep targeting it (or me, specifically), and parody websites have sprung up around this site. Just as Miyamoto considers the ‘Move’ and ‘Natal’ to be honoring him, I, too, consider these parody sites and viral marketers being stirred crazy over something posted here to also be an honor. I wish I could share with you the joy I get when I tweak these people.

Sony 3DTV is, for the most part, doomed because it is overshooting consumer’s needs. Are consumers really anxious to go buy new television sets so they can wear glasses in their living room? Do people want to play games by wearing glasses? I do not think so.

When a company begins overshooting the consumers, an opportunity for disruption presents itself. Nintendo is seeing this window and is rushing to drive a big damn truck through it.

The failure of the PS3 was that it was overshooting the market. Who wants a $500-$600 machine? Who wants all these contraptions the PS3 came with? Sony has fared better as it got the price down (which has been at tremendous expense for the company… ouch). But still, the PS3 only loses every month. It has lost this generation.

3DTV isn’t going to do anything for gaming for same reason that high definition didn’t do anything for gaming. It is overshooting the market. No one is getting in front of their consoles and saying, “Man, I need 3d output from this TV. I need to wear funky glasses.”

Nintendo is aggressively trying to destroy Sony as a company. I hope I never have Nintendo on my bad side as their ferociousness scares me. It is clear to me that Nintendo is not just seeking to ‘win’ in a generation but to utterly wipe out Sony.

All of Nintendo’s moves have been aligned against Sony. For example, the Wii was launched right when the PS3 was. This was not a coincidence. Wii was in sales decline for almost the entire year of 2009 until a price cut came out. Why did a price cut come out? Note how it came after the PS3 began to rocket up. And the price cut was announced right in the middle of Sony’s TGS conference.

Lately, Sony has been placing all their eggs into the ‘OMG 3d movement’ basket. However, the need for new 3d TV sets (in some ways) to using glasses (in other ways) is overshooting the market. Not everyone has even transitioned to HD yet and now they want us all to adopt yet another definition of output? “Haha” will be the consumer response of the masses.

Nintendo is threatening to upset Sony’s 3d movement basket and spill its eggs all over the lawn. The viral marketers are already basket-cases since the 3DS announcement.

Ask yourself, “If you wanted to destroy Sony, what business decision would you do?” Nintendo’s 3DS could be very fatal to Sony. Consider Japan where handhelds are dominant and not home consoles. Whoever gets the handheld 3d there will likely get the crown of 3d. I expect 3DS to have other functionality too including movie playback. I think Nintendo wants to pull the floor from underneath Sony.

Looking around on the Internet, I see many people hilariously thinking 3DS is some sort of ‘response’ to Apple or, even more laughable, the iPad. The reason why people are saying this is because they are tech eggheads, not business eggheads (although they think they are business eggheads).

The relationship of Apple’s gadgets to the DS and Gameboy is the same exact relationship of the PC to the Wii and other game consoles. In other words, they are not competitors. The Apple gadgets are mobile PCs. They have an entirely different business structure and philosophy concerning games. The central difference is that while the PC can play games, PCs are not designed entirely to play games. However, a game console’s purpose for being is to play games. The game console is molded and crafted specifically to create a gaming experience.

Nintendo already did respond to the smartphone games with DSware. The reason why there was no Virtual Gameboy to the DSware was because the strategy was to not allow the smartphones or other devices to seize the low end of the gaming market. Nintendo did not want other devices to get ‘lower’ than they were in gaming. Nintendo was closing the windows on any such possible disruptions by making sure the DS wasn’t overshooting any customers. This is why there has been a rush on all game systems toward the low end (as opposed to the high end as has characterized much of gaming’s history). Remember, we are in the Era of Disruption, not the Era of Console War any longer.

Disruption is not about a product disrupting another product. It is companies disrupting other companies. That parody clown, naturally, doesn’t understand this because he doesn’t want to understand it. His desire is only to bring me down, not to educate, not to have fun in life, not to sit here and think of all we can learn about business and gaming. It is a sad life. And it will likely have a sad end. But at least there is symmetry.

The target for Nintendo is Sony. 3DS is one of the means Nintendo will go after Sony. There are likely more awaiting to come out soon.

Keep in mind that all changes in console gaming always occurred on the low end first. This could also be why the least impressive hardware of a console has the best sales.

NES changed gaming because it found success on the low end where game centric computers overshot the market.

PlayStation changed gaming because it was bringing many PC games into the dumbed down shell of the game console. This migration of PC games into the game console enraged Microsoft to the point where they made their own console in the generation afterward.

Wii changed gaming because, of course, it was hitting the low end.

I can go on, but you should get the point. Nintendo may possibly be the 3d output pioneer for gaming since it is doing it on the low end. Sony is too stuck on the top end because they want to sell more TVs and have their Blu-Ray be worth something. This is another classic example of Nintendo turning Sony’s strengths against them.

I have greatly underestimated how badly Nintendo wants to destroy Sony. This is fine and dandy with me. I desire the destruction of the ‘Game Industry’. And a major axis that the ‘Game Industry’ revolves around is still Sony. Destroying Sony would be fitting into my desire to further weaken and decimate the ‘Industry’.

Gaming was so much more fun and magical before the existence of the ‘Industry’. Come to think of it, gaming really began to go on a downhill slide after the 16-bit generation when Sony entered the stage. And the more Sony is in decline, the more and more fun games are becoming again.


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