Are ‘lifestyle experiences’ the new ‘casual games’?

Listen to Greenberg hype up Natal.

the peripheral will offer both “game experiences” and “lifestyle experiences” when it launches.

I am sure Microsoft probably looks at something like Wii Fit or Wii Sports and think ‘lifestyle experiences’. Already, they are segregating the consumers.

When the Wii and DS went back to the roots of gaming, the roots were arcade type gaming. It is fun to watch Microsoft and Sony, who have no arcade roots whatsoever, be unable to connect arcade type gaming with new hardware. To them, PC gaming and console gaming are one of the same. So when arcade type gaming enters the stage, they act confused and try to think it is something else.

Lifestyle experiences? Good heavens no.