Email: Nintendo says built in 3DS software is the killer-app

http://www.computerandvideogames.com/296053/nintendo-3ds-killer-app-is-the-inbuilt-software-says-nintendo/

I actually think that the killer app is the software that is built into the console.  With the AR games, the Mii maker, the quests and the ability to swap Miis, those are the killer apps and people should take the time to have a go on those. I’m sure they’ll be surprised at the level of depth and ingenuity that is already there

I think here James Honeywell has missed what gets people to buy a games console, don’t you think?

I think Nintendo doesn’t understand why the Wii or DS were successful in the first place.

Seriously, what is NCL’s aversion to bundling in a game? To those of us who bought consoles in the 80s and early 90s, this was a tradition and something we expected from every console company. The bundled game would be the ‘flagship’ game and defined the system. Buying hardware is always a sour experience. Bundling in a game made it much sweeter. Super Mario Brothers / Duck Hunt ‘Action Pack’ NES Set actually became a rite of childhood passage for the NES generation. To this day, many of them discuss where were they when received their Super Mario Brothers and Duck Hunt. And with Gameboy, of course, there was Tetris.

In this way, Nintendo was becoming intermeshed with childhood culture of the United States (not sure about other nations) just as an ice cream truck going through a neighborhood. If Nintendo was serious about becoming mainstream, this was a good thing to have. For crying out loud, look what Wii Sports did for the Wii. And with the DS, what I’ve noticed how many Americans bought it is that they would always buy the system with NSMB (playing a sort of make-believe that 2d Mario was bundled with the DS). DS sales exploded in America when NSMB came out, and NSMB never stopped selling. Clearly, this had to be due to purchasers of the DS also purchasing NSMB alongside their hardware. I saw it too many times with other people when I was casually browsing stores.