Email: 3DS and Blue Ocean

Hello, I’ve just seen that in a recent post you dismissed the Blue Ocean Strategy and I was very surprised, I still take it in account for most of my business thoughts, and I was also shocked when you said to think that the 3DS was Blue Ocean

I mean, it clearly isn’t, I noticed as soon as it was revealed, it has several Red Ocean features and no Blue Ocean ones:

There’s no exceptional value, as 3D is a technological value, typical Red Ocean, which drives price up

It doesn’t cut what’s not essential, on contraire, builds upon it’s predecessor bringing everything it had and adding more

There’s no clear message for the client, it tries to sell it as a hybrid of casual and hardcore

I’m curious to see what led you to think the 3DS was Blue Ocean at all

Thanks as always for the atention.

I never dismissed Blue Ocean. I am simply saying it is not the Gospel. I am also pointing out that the businesses the Blue Ocean focused on relied on instincts and not on some strategy in order to highlight the importance of instincts. A competitive business cannot sit around relying on a textbook as dogma to all matters.

I do not think the 3DS is Blue Ocean at all. In fact, there was a recent post where I responded to Reggie declaring the 3DS as Blue Ocean. I quoted the book’s Blue Ocean on the subject of value innovation and how the 3DS does not follow value innovation.

What is up with the email lately? I could make a post saying 2+2 =4 and there would be emails wondering why I am saying 2+2 = 5.