Posted by: seanmalstrom | August 25, 2011

Email: 3d Movies not selling

http://insidemovies.ew.com/2011/08/21/box-office-report-the-help-rise-of-the-planet-of-the-apes-conan-barbarian-spy-kids-4d-fright-night-one-day-3d/

“it’s clear that 3-D is not currently thriving like it used to.The 3-D format proved exciting and fresh to audiences when it first resurged in 2008 and 2009, helping movies like Journey to the Center of the Earth, Monsters Vs. Aliens, and Avatarfind success, but audiences have recently exhibited a preference against the technology, which jacks up ticket prices (and, according to many, worsens the moviegoing experience) substantially. Despite a higher availability of 3-D venues versus two years, grosses from 3-D theaters have been down this summer, and I have to wonder whether movies like Conan, Spy Kids, and Fright Night would actually have earned more if they hadn’t been associated with 3-D at all. Thoughts? Either way, between the weak 3-D performances this weekend and theunderwhelming opening of Glee: The 3D Concert Movie last weekend, I wonder whether Hollywood will take a good, long look at whether they really want to commit more dollars to a technology that seems increasingly unpopular.”HOW we watch a movie doesn’t matter. WHAT we watch in a movie is what matters. 3d was just a novelty.

Poor Iwata. He’ll be heartbroken that 3d TVs will now not take off, but that is what the Wii U’s successor is for.


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