“We took digital downloads and made them analogue…”

What does this mean, reader?

GoG’s big announcement will come on Thursday. They’ve put up a video.

This is obviously an Apple parody. Surely, OSX support is coming. But what is he talking about changing the relationship between the gamers and their games? Is this talking about that you could print out GoG games in boxes, manuals, and all for a special cost? I can’t imagine them doing that due to the shipping costs and other material costs. But… that would be a Blue Ocean space where every game company is fleeing. It probably isn’t that.

But what does taking digital downloads and making them analogue mean?

“Why don’t you wait until Thursday, Malstrom?”

But that would be no fun! Dammit. I want it now!