With social networks, people like these because they provide bite-sized chunks of pleasure. It is easy to consume “updates” because they are so small and easy. Like playing Pacman for five minutes instead of RTS that requires long periods of concentration. And you can do it anywhere. Now you can communicate or consume without the barrier of a cumbersome computer, tying you to a desk or carrying around a six pound laptop. And Apple’s touchscreen revolution made it pleasurable. The brain is lazy. When a reward is deemed valuable (pleasure), the brain normally prefers small, simple actions and quick results. Challenge gives another kind of pleasure, that of accomplishment, but removing challenges makes something more accessible.
Why women entranced?
I don’t believe there is now much of a skew away from 50% users one gender or the other. Men dominated computer programming in the 80s because changing config files was required to use a computer, and was almost a purpose in itself. In terms of traditional gender roles, I think “masculine” aspects are more inclined to do things where the mean is the end (how)(complications of hunting), while “feminine” aspects want to cut through bullshit and just do a thing (what)(gathering food from a tree). The touchscreen smart phone that goes a pocket makes the latter mode more accessible. I don’t know about how things go in the south, but in the north where I am from, by the mid-90s, my perception was a near even split concerning computer use. I knew more women who were interested in using the internet than men. It was women who got me interested in bulletin boards, AOL, and Myst.
I’ll be jumping off the building soon enough. The Internet has become nothing more than ego stroking, and everyone believing they are a great intellectual. The Internet is also no longer safe with entities such as the NSA and Prism. Within a year and a half, I should become 100% unplugged. I want a real life before I die.