Posted by: seanmalstrom | May 30, 2014

Mario Mercedes

It’s a well done commercial.

Here is an observation: the use of original Super Mario Brothers at the beginning. Why is that there? Any depictions of Mario by non-Nintendo people, including parodies and commercials, they ALWAYS use 8-bit and 16-bit Mario. You never see 3d Mario. There are two reasons why classic SMB was used.

1) Classic SMB is iconic and recognized by everyone.

2) Classic SMB appeals to those who grew up with the NES who would be in their mid-30s now. If the ad is targeting that age demographic, Classic SMB would certainly draw this age group’s attention.

If number 2 is true, then in half a decade we could be seeing SNES games be used to sell luxury goods.


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