Posted by: seanmalstrom | August 10, 2016

TV facing the same problems as gaming

From this source:

In fact, Sarandos, 52, rejects fears that Peak TV has led to a content bubble ready to burst. “It’s an analog phrase,” he says. “Everything exists in perpetuity now, so every time we put on a new show, we are competing with everything ever made.”

Competing against everything ever made! This guy gets it.

But does Nintendo get it?

Does the Game Industry get it?

Every video game that comes out today must compete not just with what is coming out on PC, PS4, XBOX ONE, Wii U, 3DS, smartphones, etc. It must compete against…

Pac-man

Tetris

Donkey Kong

“But Malstrom!” says the reader excitedly. “Graphics, sound, and technology have improved so much to make games like Pac-Man, Tetris, and Donkey Kong redundant.”

But they are not ‘redundant’. They are still fun, still exciting to play. However, they are not ‘new’. The secret to video game excitement is utilizing new technology to create new experiences.

Super Mario Brothers

Legend of Zelda

Metroid

“But Malstrom!” gasps the reader. “Again, graphics have improved so much that no one wants to play those NES games.” No one? Then why will the NES Mini sell out? (we know it will!).

Super Metroid

Metroid Prime

Link to the Past

Zelda: Ocarina of Time

Mario 64

 

Chrono Trigger

Final Fantasy 6

Super Mario World

“But Malstrom!” says the reader again. “Graphics, sound, and technology have improved where no one wants to play… awww shit.”

Yes, dear reader. In any honesty, is there a better sci-fi adventure game than Super Metroid? “But 3d!” Than Metroid Prime? A better action RPG than Link to the Past? “But 3d!” Ocarina of Time? Better RPG than FF6 or Chrono Trigger? Better platformer than Super Mario World?

Nintendo’s competition is not Sony, Microsoft, and PC third party companies. Nintendo’s competition is not even TV, movies, books (who reads those these days?), or smartphones. Nintendo’s competition is Nintendo. Nintendo’s competition is the past, present, and future of video games. Every video game created today must compete against the games of TODAY, of games of the YESTERDAY, and of the games of the TOMORROW.

It is much harder being a game maker today than it was in the 1980s where there was no competition from the past, and you had first dibs on how tomorrow would be defined. The games have to be unique and have enough quality and craftsmanship to stand the test of technology upgrades (as games like Super Metroid and Chrono Trigger have done).

 

Part of our business mandate is we’re making “event television,” and it ain’t cheap. So we have to take those big swings every once in a while. We’re not competing against ABC sitcoms, we’re competing against Pokemon Go, we’re competing against the $200 million blockbuster movies. There was a lot of press around whether or not [The Get Down was a] runaway budget. It wasn’t. We knew going in, when you make a Baz Luhrmann production, it’s not going to be cheap but it’s going to be spectacular. And that’s where we’re at.

 

TV now recognizes it is competing against gaming. I don’t think I have heard a TV exec said so in such stark, direct terms. Now that we no longer have a TV (we have screens everywhere), the wall between TV and Everything Else is gone. TV now has to compete.

 


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