Posted by: seanmalstrom | October 28, 2016

Kiminishima talks Switch

Here is the link so no one will email it to me and go, “Malstrom! Malstrom! Kimishima has said this! He has said that! What is going on here????”

The interview is basically Kimishima laughing and going ‘wait until January’. But here are some interesting quotes:

Why is Nintendo making smartphone games?

I already explained the 3 points at today’s investor meeting. Our main business is the hardware/software business. In addition, our smartphone business has helped sell a lot of our existing packages. And it has really proved our original thesis: by releasing our software on the smartphone, it positively impacts our existing hardware and software business. And that’s precisely the synergy effect we were expecting. And as that has been proven correct, we have more confidence.

For the same reason Nintendo made cartoon shows and cereal. Nintendo mobile games are to smartphones what TV shows and commercials are to TV. Nintendo’s mobile is little more than marketing.

What are your expectations for the Switch?

In terms of how many units will sell, we’re looking at past examples where competitors, and our own Wii, had a lot of momentum, and that means the first year after it goes on sale will be extremely important.

2018 is when the Switch gets interesting, folks.



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