Posted by: seanmalstrom | January 14, 2017

Nintendo is shocked that NES Mini appeals outside NES Generation

Here it is folks:

Reggie Fils-Aime:

The challenge for us is that with this particular system, we thought honestly that the key consumer would be between 30 and 40 years old, with kids, who had stepped away from gaming for some period of time. And certainly we sold a lot of systems to that consumer. But what we also see here in the Americas is that we’ve sold a lot to [fans] who just saw a compact, all-in-one opportunity to get the 30 greatest games from the NES generation. I think that incremental demand is what surprised us. Because again, how many times have you purchased the original Super Mario Bros.? We thought that the consumer that already had a Wii or a Wii U and had purchased those games once or twice already, we didn’t think that they’d buy the NES Classic. And they did.

Bolded for emphasis. Nintendo originally aimed the NES Mini to FORMER gamers, lapsed gamers. The NES Mini was also thought to be for the NES era people who grew up with the NES. They would be between 30 and 40 now.

While those people did show up, Nintendo is shocked that the NES Mini is selling OUTSIDE the NES Generation!

Do you realize what is being said here?

Take something like 2d Mario (since the NES Mini is 13.3% 2d Mario). When we say, “We want 2d Mario!” on this website, Nintendo interprets that to mean “This type of consumer, those that were there for the NES, want more of those type of games.” In Nintendo’s eyes, they wouldn’t give us what we wanted because they think other generations did not want that. What Nintendo would do to pacify us is to put in nostalgia cameos of 2d Mario in the new Mario games.

What Nintendo is realizing is that these NES games are appealing to gamers outside the NES generation. And this is extremely surprising to them.

I am surprised that Nintendo is surprised.

Breath of the Wild is open world like the original Zelda. Does Breath of the Wild being open world appeal to just fans of the NES Zelda games? No. Being open world appeals to everyone.

Take Metroid. We want a Metroid more like Super Metroid. Nintendo thinks, “We cannot do that. Only SNES Era fans would like that. We must do something new,” and they give us Federation Force. What we’re saying is that a game like Super Metroid appeals beyond the SNES Generation.

Great games are great for all generations. Pac-Man is loved beyond its generation. Why can’t Nintendo see this with its games? Super Mario Brothers wasn’t great because it was a thrill to play in 1986. Super Mario Brothers is great because it is a great game period. Classic games do not age.

When Iwata talked about the Virtual Console on the Wii, he said, “You can then feel like it was decades ago… at least for a little time.” Nintendo never believed in the concept of CLASSIC GAMES. They believed we liked the games only due to nostalgia. No. We like these games because they are timeless.

What Reggie Fils-Aime is admitting here is that Nintendo does not fully understand the true value of NES classic games (let alone other systems). They thought the value of NES classics was confined to the generation who played it at the time. Now that Nintendo is realizing they are wrong on this, can their development strategy take this into account? Can we get a new Metroid without all the nonsense?



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