Posted by: seanmalstrom | May 27, 2019

Upcoming disrupted industries

I do not agree with everything this guy is saying, but it will make you think.

 

You know how Youtube has all those ‘related’ or ‘recommended’ videos that tempt you? I clicked on this guy because I saw the words ‘business’ and ‘disruption’ and that Mario T-shirt. I’m like “WTF, that is not me,” and this guy looks like Reggie Fils-Aime’s long lost son hahahaha.

Let’s talk about the shirt for a moment. This guy is doing a Youtube business presentation on disruption… and he is wearing a Mario T-shirt. I have to take a moment and ponder this…

Over ten years ago, what did you hear about business concerning video games? You heard rantings from Wedbush Analyst Michael Pachter, primarily, and a few other analysts. Whatever they said was treated as gospel. They were not challenged. Game journalists acted as scribes for them. Anything they said, they put it on the front page. After all, they were the business ‘experts’. And since they wore suits, they certainly didn’t have any self-interests at all, did they? (hahahaha)

Business analysis was always, always presented with someone in a suit or in a blazer. Yet, this gentleman is wearing a Mario T-shirt! This is quite novel. In the old days, wearing a video game T-shirt would have disqualified you from anything you said business-wise. Maybe that guy doesn’t care, but I think there is something more going on here. Businessmen or analysts are above average in communication skills. Clothes are not just put ‘on’. They know distinctly what clothes communicate.

What do I see when I see this man in a Mario T-shirt? Do I see a giant man-child? Not at all. The style of the shirt appears from the 1980s. The 1980s was a period of massive economic growth. Mario is not only the biggest cultural icon of that time, a time of cultural revolution for those below the age of 40 during that time, Mario is also a Napoleon of business disruption. From that generation’s perspective, Mario was suddenly ‘everywhere’. And with Mario comes the tightest and most joyful moments of their childhood as well as feelings of discovery. Mario is the representative of not just Nintendo but of the NES revolution. The NES revolution was, in large part, a Japanese cultural invasion into America at the time. The quality of video games during the NES era jumped up significantly. This is hard to illustrate to people today. NES games absolutely destroyed Atari Era gaming and PC gaming at the time. The quality of gaming that NES was bringing was radical.

Remember that nearly every big video game franchise and ‘genre’ began during the NES era. Mario, Zelda, Metroid, Castlevania, Mega Man, Metal Gear, Final Fantasy, Dragon Quest, and so on and so forth.

The point that THAT Mario shirt means ‘man child’ to those that were old during the 1980s, bt it does not have that same definition to those forty or younger today. Today, that Mario shirt means ‘Revolution’.

Ahh, the old Nintendo ON trailer. The beginning, especially, encapsulates that generational view. The sentiment here, or behind that guy’s red Mario shirt, is not ‘Nintendo fan’ or ‘sentimentalism’, but it is a special moment of the 1980s and early 1990s crystallized forward in time: of technological, cultural, and business revolution. When this generation thinks of Nintendo, they think of THAT. In a similar way, it is how the watershed moment for computer guys was the Apple II or Windows 95 which makes Apple and Microsoft, whether they deserve it or not, talismans of disruption.

But Apple and Microsoft did not create a childhood. But Nintendo, Atari, Sega, and Hudson did. And that generation now belongs to me.

Can you believe it, reader? You are in the future where wearing a Mario T-shirt CONFIRMS your business credentials and solidifies your disruptive instinct! Oh, what have we done? Sees Mario T-shirts spring up everywhere.

 


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