Posted by: seanmalstrom | June 10, 2010

Study: No one wants to buy Natal or Move

A hilarious study shows that not only does no one wish to buy Natal or Move, but the few that do are hardcore gamers who love shooting games and are male in their twenties or thirties.

Oh, this is delicious.

Now look at the Industry Spin on this.

The low purchase intent figures reflect the current lack of information about compatible games for the devices. Microsoft and Sony are expected to reveal more motion-compatible games at next week’s E3 event in L.A., where the controllers will be a central attraction, after which purchase intent may rise.

Notice how Nintendo never gets written in the same way as Sony or Microsoft does. Nintendo is always written about as ‘doomed’ even if their product is constantly sold out. But Microsoft and Sony are *never* doomed. How can this be? It is not probable that one company is always doomed and the other companies are never doomed.

The study showed that Natal intenders have an average age of 25, versus 28 for the Move. Also, 30 percent of Move intenders are female, compared to 20 percent for Natal.

Natal intenders are also closely aligned with core Xbox 360 game tastes, with four out of five saying they like play shooter games a lot.

“While we are still months away from launch, the current data suggests that Natal gamers are definitely Xbox 360 purists, while Move gamers have a stronger interest in other platforms,” OTX said.

Move intenders’ tastes are more varied across genres like action, role-playing and shooters, which rank closely together as the top three preferred genres, OTX said.

The study revealed the top five games that Natal and Move intenders are currently interested in, exhibiting the gaming tastes of these early adopters:

Titles with strongest overlap among Natal intenders:

1. Gears of War 3 – X360 (47%)
2. Fable III – X360 (42%)
3. Call of Duty: Black Ops – X360 (38%)
4. Halo: Reach – X360 (34%)
5. Dead Space 2 – X360 (26%)

Titles with strongest overlap among Move Intenders:

1. LittleBigPlanet 2 – PS3 (42%)
2. Gran Turismo 5 – PS3 (32%)
3. SOCOM 4: U.S. Navy SEALs – PS3 (30%)
4. The Legend of Zelda 2 – Wii (26%)
5. Super Mario Galaxy 2 – Wii (21%)

All roads to the Expanded Market run through Malstrom. This Birdman belief in ‘casuals’ could blow up Natal and Move to an extent worse than the Xbox 360 and PS3. The reason for the Wii success was, in great part, because Nintendo returned to Old School values that were prevalent during the Atari and NES generations but abandoned during the N64 and Gamecube. But Microsoft and Sony, and even the Industry, do not understand the ‘Old School’. All they can do is make crazy rants about ‘casual gamers’ and throw more hardware out there.

Nothing that can be said here can be a proper response to this hilarious study. Reader, only one thing can fully show my response.

That’s right.

Tro Lo Lo.


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